Instagram to let shoppers pay for products via DM

The company says they want to help people start conversations with the business they care about and help them find and buy the products they like in easy and smooth experiences, directly from the chatter of the chat.“We introduce a new way to make purchases on Instagram – right where you chat,” said the company on a blogpost.

“Finally, you will be able to use a salary meta to complete the purchase, making checkout easier in just some beats,” he added.Using this new feature, small business owners will be able to chat with customers in real-time to answer questions and confirm the purchase details.

They can make a payment request with an item description and price and request and collect payments.And when businesses are ready to arrange their digital window, they can use shops on Instagram and Facebook, the company said.